SEVEN London is an ethereal cosmetic+lifestyle brand & creative hub crafting exclusive and limited-release items.These compositions playfully convey the idea of a contemporary ritual, featuring quirky and mysterious objects arranged ceremonially around the soap.
This serie showcases a collection of seven soaps, each representing a sin. This establishes a daily ritual for resetting and embracing each day anew, with a dash of 70’s aesthetics and cheeky slogans. These compositions playfully convey the idea of a contemporary ritual, featuring quirky and mysterious objects arranged ceremonially around the soap.
Founder & Creative Director: Léa Federmann
Photography: Charlotte Robin
Set Design: Camille Lichtenstern