For Avsten’s SS25 campaign, we explored the brand’s relationship to nature, craftsmanship, family heritage and timeless objects through an intimate visual narrative. Avsten take his inspiration from the objects and the home of Astrid's family, especially her grandmother.
This serie follows an urban woman moving through the city before joining her aunt for a quiet afternoon at home. Shot from unexpected, low angles and sometimes from the perspective of the bag itself, the campaign places Avsten’s leather goods at the centre of the story.
Objects carried, exchanged and passed down become traces of memory, connecting generations and transforming everyday gestures into moments of intimacy and transmission.
The imagery combines a spontaneous, almost documentary approach with a warm and understated aesthetic, capturing the natural gestures and quiet complicity between the two women.
Founder & Creative Director: Astrid Dupuy
Photography: Charlotte Robin
Stylist: Marie-Thérèse Haustein
