Becoming, reflects the transformation of the Rosewood Amsterdam building—its journey from past to present, evolving into its renewed form. This mirrors the natural cycles of plant growth, reinforcing the idea that every stage of transformation is essential and beautiful. Each element of the event experience—from invitations to room touchpoints, floral arrangements, and gifting—will follow this narrative, drawing inspiration from the natural cycles of flowers: Dormancy, Germination, Budding, Blooming, Shedding

Assets:
Save the Day, Invitation, Welcome Card, Itinerary, Coaster, Bookmark, Booksleeve, Seed enveloppe, Poem

Creative Direction with Saigon Kiss Collective
Creative Direction and Copy writer: Yėn-Nhi Lê
Art Director and Graphic Designer : Bureau Diêm
Chef: Julia Khan Anselmo